We are your
marketing department

Cactus Marketing is a full-stack marketing agency built for tech startups. We become your marketing team — strategy, execution, ownership — so you can focus on building the product.

60+

Startups served

Exits, IPOs & unicorns

$7B+

Client valuations

Years operating

How we work

We're not a traditional agency. We embed as your team — and we execute.

We're your first hire

Most startups need marketing leadership before they can afford a full-time CMO. We step in as your entire marketing department from day one — strategy, execution, and everything in between.

We build to hand off

Our goal isn't a long retainer — it's to build your marketing engine, prove it works, and hand it over when you're ready for an in-house team. We optimize ourselves out.

We're operators, not advisors

We execute. Strategy without execution is just a slide deck. We do the actual work — campaigns, content, outbound, analytics, demand gen — and you see results.

We specialize in startups

SaaS, Web3, fintech, tech. Pre-revenue to exit. We know what moves the needle at each stage because we've been there with 60+ companies.

Results we're proud of

A few clients we've helped grow.

View all case studies

Fractional CMO$1M → $10M ARRFeatured

Scaled from $1M to $10M ARR as embedded Fractional CMO

✓ Built in-house marketing team from 0

✓ Full GTM strategy ownership

✓ 10x ARR growth

Read the full story

$4B Unicorn

Built and managed influencer program for a $4B SaaS unicorn

✓ Influencer network curated at scale

✓ High-volume creator partnerships

✓ SaaS vertical campaigns

Unicorn · $1B+

Expanded gaming creator ecosystem for a $1B+ payments unicorn

✓ Influencer network built & managed

✓ High-volume creator outreach

✓ Gaming vertical brand expansion

LivePatrolExited

Filled enterprise pipeline and supported company to exit

✓ Enterprise pipeline built

✓ LinkedIn brand presence established

✓ Supported exit

View all case studies

Leadership

Mathieu Larocque

Managing Director

Marketing operator with deep expertise in SaaS, Web3, and tech startup growth. Has led go-to-market for companies from pre-revenue to exit — 11 of which became exits, IPOs, or unicorns.

Want results like these?

Every case study started with a 30-minute strategy call. Let's figure out what's possible for your startup — no pitch, just clarity.