We are your
marketing department
Cactus Marketing is a full-stack marketing agency built for tech startups. We become your marketing team — from first hire to CMO-ready — so you can focus on building the product.
"We built Cactus for the founders who know they need marketing but aren't ready to hire a CMO yet. We become your marketing department on day one — and we build it to last beyond us."
— Mathieu Larocque, Managing Director
How we work
We're your first hire
Most startups need marketing leadership before they can afford it. We step in as your full marketing department from day one.
We build to hand off
Our goal isn't a long retainer. It's to build your marketing engine, prove it works, and hand it over when you're ready for an in-house team.
We're operators, not advisors
We execute. Strategy without execution is just a deck. We do the work — campaigns, content, outbound, analytics, all of it.
We specialize in startups
SaaS, Web3, tech. We've helped companies from pre-revenue to exit. We know what works at each stage because we've done it.
60+
Startups served
11
Exits, IPOs & unicorns
$7B+
Client valuations
6+
Years operating
Leadership
Mathieu Larocque
Managing Director
Marketing leader with deep expertise in SaaS, Web3, and tech startup growth. Has led go-to-market strategy for companies from pre-revenue to exit across North America.
Ready to take your startup to the moon?
We plug in as your marketing department from day one — strategy, execution, and everything in between.
Start the conversation