Case Studies

Real Results for
Real Startups

From $1M ARR milestones to unicorn influencer programs, here's the work we're most proud of. Every engagement is different — so is every result.

Featured
REsimpliFractional CMO$1M→$10M ARR

Fractional CMO — scaled from $1M to $10M ARR

Cactus Marketing embedded as Fractional CMO for REsimpli, a CRM for real estate investors. We built their in-house marketing team from scratch, created their GTM strategy, owned execution, and scaled them from $1M to $10M ARR.

Scaled from $1M to $10M ARR
In-house team built from 0
Full GTM ownership
Read Full Case Study
ClickUpInfluencer Marketing$4B Unicorn

For one of SaaS's fastest-growing unicorns, we built and managed a high-volume influencer marketing program — curating creator networks, negotiating partnerships, and running campaigns across SaaS verticals at scale.

Influencer network curated
High-volume creator outreach
SaaS vertical campaigns
Read more
GrataCRM Audit & Demand GenGrowth Stage

Grata needed to tighten their demand gen engine before their growth stage push. We audited their CRM, redesigned their email marketing workflows, built content assets, and implemented a demand gen strategy that aligned sales and marketing.

CRM workflow overhaul
Email marketing rebuilt
Demand gen strategy launched
Read more
UplinqGo-to-Market StrategyFintech

Uplinq, an AI-powered credit decisioning platform, needed a clear GTM playbook to enter new lender markets. We built their market entry strategy, defined their ICP, and created the demand gen infrastructure to support their sales team.

GTM playbook created
ICP defined for fintech market
Demand gen infrastructure built
Read more
SapienDemand GenerationToken Launch

Early-stage startup needed to build pipeline fast before their token launch. We ran a full demand gen program — outbound sequences, content strategy, and lead nurturing — and booked meetings so fast the client had to hire extra staff to keep up.

Pipeline built pre-token launch
Client hired extra staff to keep up
Full demand gen program executed
Read more
XsollaInfluencer Marketing & Channel DevelopmentUnicorn · $1B+

Xsolla, a gaming payments unicorn, needed to expand brand presence in the gaming creator ecosystem. We built and managed their influencer network, ran high-volume creator outreach, and developed partner channels — significantly expanding creator partnerships and brand awareness.

Influencer network built & managed
High-volume creator outreach
Gaming vertical brand expansion
Read more
LivePatrolLinkedIn Marketing & OutboundExited

Pre-exit startup needed to build brand credibility and fill enterprise pipeline. We ran a LinkedIn-focused content and outreach strategy, outbound prospecting, and executive positioning — building the pipeline and brand presence that supported the company's successful exit.

Enterprise pipeline filled
LinkedIn brand presence built
Supported company through to exit
Read more

Want results like these?

Every case study started with a 30-minute strategy call. Let's figure out what's possible for your startup.

Book a Free Strategy Call