Cactus embeds as your head of marketing — owning strategy, running execution, and building your team — without the full-time overhead. Senior marketing leadership on day one, accountable for growth.
This is what a Fractional CMO engagement is built to fix.
Not a consultant who shows up with a deck. A hands-on marketing leader who joins your team, learns your customers, and owns the output.
A clear 90-day plan within the first two weeks. Where you play, how you win, what you stop doing.
We recruit, onboard, and manage your marketing hires — so you get leverage, not more to manage.
KPI frameworks, dashboards, and investor-ready updates. You always know what's working and why.
No spray-and-pray. We prioritize the 2–3 channels most likely to generate pipeline for your business.
Sharp positioning that makes your ICP say "this was made for me" — and makes your sales team's job easier.
Available for investor calls, board meetings, and strategic planning sessions where marketing context matters.
No long ramp-up. No honeymoon period. We move on day one.
We dig into your marketing stack, channels, messaging, team, and pipeline. We talk to your sales reps, your customers, and your co-founders. Then we build your roadmap.
Before the strategy is fully baked, we're already fixing what's obviously broken — messaging, conversion leaks, attribution gaps. You feel the momentum early.
We stand up the infrastructure: content, outbound, SEO, CRM workflows, and demand gen. We hire or manage your team. We start generating pipeline.
Weekly leadership. Monthly strategy reviews. Quarterly board reporting. We stay accountable for growth, not just activity.
“Cactus embedded with us, built our entire outbound motion from scratch, and drove so many qualified conversations that we had to bring on additional staff just to keep up.”
“They joined our team when we needed help thinking through member acquisition tactics. Their energy was unlike any contractor I've worked with — they became an integral part of our marketing team immediately. Proactive, data-driven, and results-focused.”
“Very organized, finished everything on time, and an absolute pleasure to work with. Extremely knowledgeable — it's clear they know what they're talking about. We will continue working with Cactus.”
“They have an extensive knowledge base and brought significant value and expertise to our efforts. I would work with them again in a heartbeat and can't recommend them highly enough.”
Our approach adapts to your funding stage and growth objectives.
Validating PMF, building the first marketing motion, defining your ICP.
Scaling what's working, building a team, getting board-ready on marketing.
Bridging to a full-time CMO hire, filling a leadership gap, or entering new markets.
By vertical:
We work with startups across the world's leading tech ecosystems.
Agencies execute. A Fractional CMO leads. We set strategy, own outcomes, manage vendors and agencies if needed, and report to you like a C-suite hire — not a vendor.
Engagements are scoped to your needs — typically 10–20 hours/week. We'll be clear upfront on what's covered.
Yes. We often help clients recruit and transition to a full-time hire when the timing is right. Think of us as a bridge that actually builds something while you cross it.
Usually within 1–2 weeks of signing. We don't have a long onboarding queue.
We scope each engagement based on stage, scope, and hours. Book a call and we'll give you a straight answer — no mystery pricing.
Book a free 30-minute strategy call. We'll review your current marketing, identify your biggest growth levers, and show you exactly what a Fractional CMO engagement looks like.
No pitch deck. No commitment. Just a real conversation.
Book a Free Strategy Call →