LivePatrol
LivePatrol is a security monitoring platform for property managers and real estate operators. Cactus became their marketing department from early stage through to a successful exit — handling everything from SEO to enterprise appointment setting and LinkedIn-driven brand building.
Appointment Setting
LivePatrol needed a consistent enterprise pipeline to support their growth and eventual exit. Cactus built a full outbound appointment-setting engine targeting property managers, building operators, and security decision-makers — generating qualified meetings that converted into enterprise contracts.
- Built ICP profiles for property management companies and real estate operators
- Developed outbound sequences targeting security decision-makers
- Managed SDR-style outreach to book qualified enterprise demos
- Maintained a consistent pipeline of 15-20 qualified meetings per month
SEO
For a security monitoring product, organic search is a high-intent channel. Cactus built LivePatrol's SEO foundation from the ground up — keyword strategy, content creation, and technical optimization — driving inbound from property managers actively searching for monitoring solutions.
- Conducted full keyword audit targeting property security and monitoring terms
- Built content calendar targeting high-intent commercial search queries
- Achieved top 3 rankings for core product keywords within 6 months
- Optimized site structure and metadata for crawlability and click-through rate
LinkedIn Marketing
LinkedIn became LivePatrol's most efficient channel for reaching property and facilities management decision-makers. Cactus built the company's LinkedIn presence from scratch — executive positioning, content strategy, and targeted outreach — ultimately generating over 60% of their qualified pipeline through the channel.
- Developed executive thought leadership content strategy for the founding team
- Built LinkedIn outreach sequences targeting VP-level facilities and property contacts
- Grew company LinkedIn page following by 400% over 12 months
- LinkedIn became primary source of enterprise pipeline ahead of exit
Cactus was with us from early days all the way through our exit. They built our pipeline, our brand presence on LinkedIn, and our SEO foundation. We couldn't have scaled as efficiently without them embedded as our marketing team.