Xsolla
Xsolla is the global video game commerce platform powering payments, subscriptions, and monetization for thousands of game developers worldwide. When they needed to deepen their presence in the creator and influencer economy, they brought in Cactus Marketing.
Email Marketing
Xsolla's developer and partner audience required highly segmented, technically relevant communication. Cactus built out a full email marketing program — from list segmentation strategy to campaign execution — targeting game developers, publishers, and platform partners at different stages of the funnel.
- Built segmented email sequences for developers, publishers, and enterprise partners
- Optimized subject lines and send cadences, lifting average open rates by 40%
- Created nurture workflows for trial users converting to paid platform plans
- A/B tested content formats across technical and business audiences
Influencer & Creator Marketing
Gaming creators are the lifeblood of the industry Xsolla serves. Cactus built and managed a creator partnership program that expanded Xsolla's brand presence across YouTube, Twitch, and gaming media — connecting the platform directly with the developers and studios their creators influence.
- Identified and onboarded 200+ gaming content creators across YouTube and Twitch
- Negotiated partnership terms and managed creator relationships end-to-end
- Developed creator brief templates aligned with Xsolla's developer-facing messaging
- Tracked campaign performance and attribution across creator-driven pipeline
Cactus brought structure and execution to our influencer program that we simply didn't have in-house. They understood the gaming creator ecosystem and knew how to position Xsolla authentically within it.