You've heard every pitch from agencies who “work with tech companies.” Cactus doesn't do generalist. We specialize in B2B Marketplace— we understand your buyer personas, your sales cycle, and the proof points that actually move deals. That's the difference between a partner who needs 6 months to ramp up and one who's effective on day one.
Procurement marketplaces, industrial supply platforms, and professional services marketplaces. Marketing for B2B Marketplace companies means navigating unique challenges that generic agencies fumble: Buyer and supplier dual-side activation, Fragmented and relationship-driven industries, Pricing and margin transparency, Trust and verification messaging. We've built playbooks for exactly these problems — so you get a partner who already knows your market.
Buyer and supplier dual-side activation
Fragmented and relationship-driven industries
Pricing and margin transparency
Trust and verification messaging
We join your team — inside your Slack, your standups, your data. No monthly reports that sit unread. A real marketing partner who understands B2B Marketplace from day one.
We use AI agents, automated outbound systems, and AEO optimization to deliver 10x the output of traditional agencies. B2B Marketplace moves fast — your marketing should too.
Strategy through execution. Fractional CMO leadership, demand gen, SEO, content, outbound, and sales enablement — all under one roof, all calibrated for B2B Marketplace.
3x Marketplace GMV growth. We bring pattern recognition from the most common B2B Marketplace marketing mistakes and the plays that actually generate pipeline.
Every service calibrated for B2B Marketplace buyer personas, sales cycles, and proof points.
Senior marketing leadership embedded in your startup — strategy, execution, and team-building at a fraction of a full-time CMO cost.
Fractional CMO for B2B Marketplace →End-to-end GTM planning covering ICP definition, channel selection, messaging, launch sequencing, and revenue milestones.
GTM Strategy for B2B Marketplace →Full-funnel demand generation that fills your pipeline with qualified leads — outbound, inbound, email automation, CRM, and conversion optimization.
Demand Gen for B2B Marketplace →Organic growth through modern SEO combined with AI answer-engine optimization — so your brand shows up wherever your buyers are searching.
SEO & AI Search for B2B Marketplace →Curated influencer campaigns and affiliate programs across SaaS, Web3, tech, and consumer verticals — from micro-influencers to enterprise partners.
Influencer Marketing for B2B Marketplace →Strategic content production that builds authority, drives organic traffic, and converts readers into pipeline — blog, video, thought leadership, and more.
Content Marketing for B2B Marketplace →We've worked with 3x Marketplace GMV growth at every stage — from pre-revenue through post-IPO, from seed-funded to backed by top-tier VCs. Our clients have achieved exits, unicorn valuations, and market category leadership. We bring that pattern recognition to every new B2B Marketplace engagement.
60+ startups served · 12 exits · $7B+ in client valuations · AI-native execution
Book a free 30-minute strategy call. We'll review your current marketing, identify the highest-leverage opportunities specific to B2B Marketplace, and give you a concrete growth plan.
No pitch deck. No generalist advice. Just a real conversation from people who know your market.
Book a free strategy call →