5x Enterprise trial-to-paid conversion

SDR & Outbound Sales for Data Infrastructure Startups

We build and run your outbound sales motion end-to-end — ICP research, sequencing, cold outreach, and qualified meetings delivered to your calendar. You close, we fill the pipeline. For Data Infrastructure companies, this means navigating challenges unique to your category: Data engineer vs. data scientist vs. analyst buyer and Technical depth requirements.

Data pipelines, streaming platforms, data lakes, and modern data stack tooling for engineering teams. Generic marketing agencies don't understand the nuances of Data Infrastructure — the buyer personas, the sales cycles, the proof points that matter. Cactus Marketing has worked with 5x Enterprise trial-to-paid conversion and built a playbook specifically for this category.

Data Infrastructure Marketing Challenges We Solve

Data engineer vs. data scientist vs. analyst buyer
Technical depth requirements
Modern data stack category creation
Build vs. buy messaging

What Our SDR & Outbound Engagement Delivers

ICP research and prospect list building
Multi-channel outbound sequencing (email, LinkedIn, phone)
Cold outreach copywriting and A/B testing
Qualified meetings booked directly to your calendar
Pipeline tracking and weekly reporting

We've worked with 5x Enterprise trial-to-paid conversion across the full company lifecycle — from pre-revenue through post-IPO. Our team understands your buyers, your competitive dynamics, and the marketing levers that drive results in Data Infrastructure.

Ready to accelerate your Data Infrastructure growth?

Book a free 30-minute call. We'll review your current marketing, share specific SDR & Outbound strategies for Data Infrastructure companies, and give you a concrete roadmap.

Book a free strategy call →