Demand Gen for Digital Health isn't the same as Demand Gen for any other vertical. Your buyers are different. Your proof points are different. Your sales cycle is different. Cactus Marketing has worked with 3x Patient acquisition growth— so we come pre-loaded with the playbooks that work in your market, not ones we'll figure out on your dime.
Remote patient monitoring, chronic disease management, mental wellness, and connected health devices. For Digital Health companies, effective Demand Gen means directly addressing your biggest marketing challenges: Clinical evidence requirements and Payor reimbursement messaging. That's where most generic agencies fail — they bring the same approach regardless of vertical. We don't.
Clinical evidence requirements
Our Demand Gen approach directly addresses this — not with a generic playbook, but with Digital Health-specific tactics that your buyers actually respond to.
Payor reimbursement messaging
Our Demand Gen approach directly addresses this — not with a generic playbook, but with Digital Health-specific tactics that your buyers actually respond to.
HIPAA compliance in marketing
Our Demand Gen approach directly addresses this — not with a generic playbook, but with Digital Health-specific tactics that your buyers actually respond to.
Direct-to-patient vs. employer/insurer GTM
Our Demand Gen approach directly addresses this — not with a generic playbook, but with Digital Health-specific tactics that your buyers actually respond to.
Every deliverable calibrated for Digital Health buyer personas and sales cycles.
→ 3x Patient acquisition growth — we know your market, not just marketing in general
→ Embedded, not external — we work inside your team with access to your CEO, sales data, and customer insights
→ AI-native tools — we deploy the best AI tools to give you 10x output at the same cost
→ Full-stack execution — strategy through pipeline, not just strategy decks
→ 60+ startups, 12 exits, $7B+ in client valuations — proven pattern recognition that works
We've worked with Digital Health companies at every stage of the journey — from pre-revenue validation through Series B scale and post-IPO. Our team understands your buyers, your competitive dynamics, and the marketing levers that actually drive results in Digital Health. We don't figure it out at your expense.
Book a free 30-minute call. We'll review your current marketing, share specific Demand Gen strategies that work for Digital Health companies, and give you a concrete roadmap.
No generalist advice. No pitch deck. Just a real conversation from people who know your market.
Book a free strategy call →All Marketing Services for Digital Health Companies →
Full-stack marketing across every channel
Fractional CMO for Digital Health →
Fractional CMO tailored for your vertical
Go-to-Market Strategy for Digital Health →
GTM Strategy tailored for your vertical
SEO & AI Search Optimization for Digital Health →
SEO & AI Search tailored for your vertical