Industries/EdTech/SDR & Outbound
4x Average lead volume increase

SDR & Outbound Sales for EdTech Startups

We build and run your outbound sales motion end-to-end — ICP research, sequencing, cold outreach, and qualified meetings delivered to your calendar. You close, we fill the pipeline. For EdTech companies, this means navigating challenges unique to your category: Seasonal demand cycles and Institutional procurement.

Education technology platforms serving K-12, higher education, corporate learning, and professional development. Generic marketing agencies don't understand the nuances of EdTech — the buyer personas, the sales cycles, the proof points that matter. Cactus Marketing has worked with 4x Average lead volume increase and built a playbook specifically for this category.

EdTech Marketing Challenges We Solve

Seasonal demand cycles
Institutional procurement
Consumer vs B2B split
Outcome measurement

What Our SDR & Outbound Engagement Delivers

ICP research and prospect list building
Multi-channel outbound sequencing (email, LinkedIn, phone)
Cold outreach copywriting and A/B testing
Qualified meetings booked directly to your calendar
Pipeline tracking and weekly reporting

We've worked with 4x Average lead volume increase across the full company lifecycle — from pre-revenue through post-IPO. Our team understands your buyers, your competitive dynamics, and the marketing levers that drive results in EdTech.

Ready to accelerate your EdTech growth?

Book a free 30-minute call. We'll review your current marketing, share specific SDR & Outbound strategies for EdTech companies, and give you a concrete roadmap.

Book a free strategy call →