Industries/Event Tech/SDR & Outbound
3x Event platform pipeline

SDR & Outbound Sales for Event Technology Startups

We build and run your outbound sales motion end-to-end — ICP research, sequencing, cold outreach, and qualified meetings delivered to your calendar. You close, we fill the pipeline. For Event Tech companies, this means navigating challenges unique to your category: Post-pandemic virtual vs. in-person tension and Event planner vs. marketing buyer.

Event management software, virtual events, ticketing platforms, and attendee engagement technology. Generic marketing agencies don't understand the nuances of Event Tech — the buyer personas, the sales cycles, the proof points that matter. Cactus Marketing has worked with 3x Event platform pipeline and built a playbook specifically for this category.

Event Tech Marketing Challenges We Solve

Post-pandemic virtual vs. in-person tension
Event planner vs. marketing buyer
Revenue per event ROI messaging
Seasonal demand patterns

What Our SDR & Outbound Engagement Delivers

ICP research and prospect list building
Multi-channel outbound sequencing (email, LinkedIn, phone)
Cold outreach copywriting and A/B testing
Qualified meetings booked directly to your calendar
Pipeline tracking and weekly reporting

We've worked with 3x Event platform pipeline across the full company lifecycle — from pre-revenue through post-IPO. Our team understands your buyers, your competitive dynamics, and the marketing levers that drive results in Event Tech.

Ready to accelerate your Event Tech growth?

Book a free 30-minute call. We'll review your current marketing, share specific SDR & Outbound strategies for Event Tech companies, and give you a concrete roadmap.

Book a free strategy call →