Industries/Freight Tech/SDR & Outbound
3x Shipper pipeline growth

SDR & Outbound Sales for Freight & Shipping Technology Startups

We build and run your outbound sales motion end-to-end — ICP research, sequencing, cold outreach, and qualified meetings delivered to your calendar. You close, we fill the pipeline. For Freight Tech companies, this means navigating challenges unique to your category: Broker and shipper dual audience and Real-time data reliability messaging.

Digital freight brokerage, freight visibility, carrier management, and international shipping platforms. Generic marketing agencies don't understand the nuances of Freight Tech — the buyer personas, the sales cycles, the proof points that matter. Cactus Marketing has worked with 3x Shipper pipeline growth and built a playbook specifically for this category.

Freight Tech Marketing Challenges We Solve

Broker and shipper dual audience
Real-time data reliability messaging
Incumbent relationship dependencies
Market cycle sensitivity

What Our SDR & Outbound Engagement Delivers

ICP research and prospect list building
Multi-channel outbound sequencing (email, LinkedIn, phone)
Cold outreach copywriting and A/B testing
Qualified meetings booked directly to your calendar
Pipeline tracking and weekly reporting

We've worked with 3x Shipper pipeline growth across the full company lifecycle — from pre-revenue through post-IPO. Our team understands your buyers, your competitive dynamics, and the marketing levers that drive results in Freight Tech.

Ready to accelerate your Freight Tech growth?

Book a free 30-minute call. We'll review your current marketing, share specific SDR & Outbound strategies for Freight Tech companies, and give you a concrete roadmap.

Book a free strategy call →