Senior marketing leadership embedded in your startup — strategy, execution, and team-building at a fraction of a full-time CMO cost. For GovTech companies, this means navigating challenges unique to your category: Procurement complexity and RFP and tender processes.
Technology companies serving government agencies, municipalities, and public sector organizations. Generic marketing agencies don't understand the nuances of GovTech — the buyer personas, the sales cycles, the proof points that matter. Cactus Marketing has worked with 5x RFP win rate improvement and built a playbook specifically for this category.
We've worked with 5x RFP win rate improvement across the full company lifecycle — from pre-revenue through post-IPO. Our team understands your buyers, your competitive dynamics, and the marketing levers that drive results in GovTech.
Book a free 30-minute call. We'll review your current marketing, share specific Fractional CMO strategies for GovTech companies, and give you a concrete roadmap.
Book a free strategy call →