Industries/K-12 EdTech/SDR & Outbound
3x School district adoption

SDR & Outbound Sales for K-12 Education Technology Startups

We build and run your outbound sales motion end-to-end — ICP research, sequencing, cold outreach, and qualified meetings delivered to your calendar. You close, we fill the pipeline. For K-12 EdTech companies, this means navigating challenges unique to your category: District procurement vs. teacher adoption and Seasonal buying windows.

Classroom software, student assessment, learning management, and educational content platforms for K-12. Generic marketing agencies don't understand the nuances of K-12 EdTech — the buyer personas, the sales cycles, the proof points that matter. Cactus Marketing has worked with 3x School district adoption and built a playbook specifically for this category.

K-12 EdTech Marketing Challenges We Solve

District procurement vs. teacher adoption
Seasonal buying windows
Evidence-based efficacy requirements
Parent vs. teacher vs. administrator messaging

What Our SDR & Outbound Engagement Delivers

ICP research and prospect list building
Multi-channel outbound sequencing (email, LinkedIn, phone)
Cold outreach copywriting and A/B testing
Qualified meetings booked directly to your calendar
Pipeline tracking and weekly reporting

We've worked with 3x School district adoption across the full company lifecycle — from pre-revenue through post-IPO. Our team understands your buyers, your competitive dynamics, and the marketing levers that drive results in K-12 EdTech.

Ready to accelerate your K-12 EdTech growth?

Book a free 30-minute call. We'll review your current marketing, share specific SDR & Outbound strategies for K-12 EdTech companies, and give you a concrete roadmap.

Book a free strategy call →