2x GMV growth rate

Demand Generation for Marketplace Startups

Full-funnel demand generation that fills your pipeline with qualified leads — outbound, inbound, email automation, CRM, and conversion optimization. For Marketplace companies, this means navigating challenges unique to your category: Chicken-and-egg supply/demand and Dual audience targeting.

Two-sided marketplace platforms connecting buyers and sellers across industries. Generic marketing agencies don't understand the nuances of Marketplace — the buyer personas, the sales cycles, the proof points that matter. Cactus Marketing has worked with 2x GMV growth rate and built a playbook specifically for this category.

Marketplace Marketing Challenges We Solve

Chicken-and-egg supply/demand
Dual audience targeting
Liquidity milestones
Trust and safety messaging

What Our Demand Gen Engagement Delivers

Outbound campaign setup and execution
Lead scoring and CRM automation
Email nurture sequences
Conversion rate optimization
Weekly pipeline reporting

We've worked with 2x GMV growth rate across the full company lifecycle — from pre-revenue through post-IPO. Our team understands your buyers, your competitive dynamics, and the marketing levers that drive results in Marketplace.

Ready to accelerate your Marketplace growth?

Book a free 30-minute call. We'll review your current marketing, share specific Demand Gen strategies for Marketplace companies, and give you a concrete roadmap.

Book a free strategy call →