An AI SDR is an automated system (or AI-powered software) that handles outbound prospecting tasks traditionally done by human SDRs — researching prospects, personalizing outreach, sending emails, and managing follow-up sequences. AI SDRs like Artisan, 11x, and Clay-based custom workflows can process hundreds of accounts per day. They're most effective when combined with human oversight (HITL) for high-value accounts and quality control.
For example, an AI SDR might research a prospect's recent funding news, LinkedIn posts, and job opening signals, then generate a 4-sentence personalized cold email referencing that context — in seconds, for 200 prospects overnight.
We build and operate AI SDR motions for clients — combining Clay enrichment, LLM personalization, and HITL review to run outbound at scale without sacrificing quality.
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Agentic AI refers to AI systems that can plan, take actions, use tools, and complete multi-step tasks autonomously — going beyond generating text to actually doing work.
AI Agent
An AI agent is an LLM-powered system that can autonomously use tools, access data, and complete tasks — as opposed to a simple chatbot that only responds to single prompts.
Autonomous Workflow
An autonomous workflow is a multi-step automated process that runs without human intervention — trigger, conditions, actions, branches, and loops all executing on schedule or in response to events.
Human-in-the-Loop (HITL)
Human-in-the-loop describes AI automation workflows that include a human review or approval step before consequential actions are taken — particularly sending outreach, making calls, or publishing content.
Large Language Model (LLM)
An LLM is the AI model underlying most modern AI tools — GPT-4, Claude, Gemini, Llama.
Prompt Engineering
Prompt engineering is the practice of designing inputs to AI models to get better, more consistent outputs.