A backlink is a link from another website to yours — one of the strongest ranking signals in Google's algorithm. Not all backlinks are equal: a link from TechCrunch or a respected industry publication is worth hundreds of links from random blogs. Link building strategies include digital PR (getting covered by press), creating linkable assets (tools, studies, data reports), and guest posting on relevant sites. Never buy links.
For example, publishing an original research report like 'State of B2B Marketing 2024' and promoting it to journalists can earn 50+ editorial backlinks from industry publications — more valuable than 500 directory listings.
We run digital PR campaigns for clients to earn editorial backlinks — the link building strategy that builds long-term authority without algorithmic risk.
Relevant Cactus Services
We implement Backlink strategies for B2B tech startups every day. Book a free 30-minute call to get a concrete plan for your situation.
Book a free strategy call →Search Engine Optimization (SEO)
SEO is the practice of improving your website's visibility in organic (unpaid) search results.
Search Engine Marketing (SEM)
SEM typically refers to paid search advertising — Google Ads and Bing Ads — where you bid on keywords to appear in search results immediately, without waiting for organic rankings.
Organic Traffic
Organic traffic is visitors who arrive at your site from unpaid search results, social posts, and direct/dark social channels — not from ads.
Domain Authority (DA)
Domain Authority is Moz's proprietary metric (0–100) estimating how likely your domain is to rank in search results, based primarily on the quality and quantity of backlinks.
Keyword Difficulty (KD)
Keyword difficulty is a score (0–100) estimating how hard it is to rank on the first page of Google for a given keyword, based primarily on the strength of competing pages.
Long-Tail Keyword
Long-tail keywords are specific, multi-word search queries with lower search volume but much higher intent and conversion rates.