Reach is the total number of unique accounts that saw a piece of content — distinct from impressions, which count multiple views by the same person. On Instagram and TikTok, reach is the primary organic distribution metric. For influencer campaigns, reach tells you how many unique people were exposed to your brand. Reach without engagement or conversion action is a brand awareness metric — valuable in context, misleading as a primary performance indicator.
For example, a LinkedIn post that gets 15,000 impressions from 8,000 unique accounts has a reach of 8,000 — meaning 7,000 impressions were from people who saw the same post multiple times, often indicating strong algorithmic distribution.
We track reach alongside engagement and downstream conversion — reach is the top of a second funnel within every influencer or social campaign.
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Book a free strategy call →Influencer Marketing
Influencer marketing is partnering with content creators who have an engaged audience in your target market to reach that audience through authentic content — as opposed to traditional ads.
Affiliate Marketing
Affiliate marketing is a performance-based partnership where affiliates (publishers, influencers, review sites) earn commissions for referring customers.
Creator Economy
The creator economy refers to the ecosystem of independent content creators who monetize their audiences through brand deals, affiliate revenue, subscriptions, and merchandise — operating as media businesses.
User-Generated Content (UGC)
UGC is content created by customers, users, or fans of a product — reviews, social posts, testimonials, case study videos — rather than the brand itself.
Micro-Influencer
A micro-influencer is a creator with a smaller but highly engaged audience — typically 1,000–100,000 followers.
Macro-Influencer
A macro-influencer has a large following — typically 100,000–1M+ — and broad reach across a general or semi-niche audience.