ABM flips traditional demand gen: instead of casting wide and filtering, you identify a list of specific target accounts and run personalized marketing just at them. ABM works best when you have a clearly defined ICP, a high ACV (typically $50K+), and a named account list. It combines targeted ads, personalized content, direct mail, and coordinated sales outreach to surround a prospect account from multiple directions simultaneously.
For example, an ABM campaign targeting 200 enterprise accounts might include personalized LinkedIn ads that only show to employees at those companies, a customized landing page for each vertical, and a coordinated outbound sequence — all running in parallel.
We run ABM programs for clients with $50K+ ACV deals, using intent data to prioritize accounts showing active buying signals.
Relevant Cactus Services
We implement Account-Based Marketing (ABM) strategies for B2B tech startups every day. Book a free 30-minute call to get a concrete plan for your situation.
Book a free strategy call →Demand Generation
Demand gen is the full-funnel marketing strategy designed to create awareness, generate interest, and drive pipeline for your product.
Lead Generation
Lead gen is the tactical activity of capturing contact information from potential buyers — gated content, webinar registrations, demo requests, contact forms.
Intent Data
Intent data tells you which companies are actively researching topics related to your product — reading articles, comparing vendors, downloading relevant content — even before they fill out a form on your site.
Dark Social
Dark social refers to the sharing and discovery that happens in private channels — Slack communities, DMs, WhatsApp groups, private Discord servers, word-of-mouth — that attribution tools can't track.
Customer Acquisition Cost (CAC)
CAC is the total cost to acquire a new customer, including all sales and marketing spend.
Customer Lifetime Value (LTV)
LTV is the total revenue you expect from a customer over their entire relationship with you.