Programmatic advertising is automated, data-driven ad buying across the web — using DSPs (Demand-Side Platforms) to target audiences based on data signals rather than buying specific ad placements manually. For B2B, programmatic shines in ABM contexts: using company IP targeting or intent data to serve ads to employees at specific accounts across thousands of websites. Platforms like The Trade Desk, Demandbase, and 6sense power this.
For example, an ABM campaign might use programmatic to serve your ads to any employee browsing the web from a list of 500 target accounts — showing them your brand on news sites, industry publications, and LinkedIn simultaneously.
We run programmatic ABM campaigns for enterprise-targeting clients, using company IP targeting to surround accounts with brand advertising during active sales cycles.
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We implement Programmatic Advertising strategies for B2B tech startups every day. Book a free 30-minute call to get a concrete plan for your situation.
Book a free strategy call →Demand Generation
Demand gen is the full-funnel marketing strategy designed to create awareness, generate interest, and drive pipeline for your product.
Lead Generation
Lead gen is the tactical activity of capturing contact information from potential buyers — gated content, webinar registrations, demo requests, contact forms.
Account-Based Marketing (ABM)
ABM flips traditional demand gen: instead of casting wide and filtering, you identify a list of specific target accounts and run personalized marketing just at them.
Intent Data
Intent data tells you which companies are actively researching topics related to your product — reading articles, comparing vendors, downloading relevant content — even before they fill out a form on your site.
Dark Social
Dark social refers to the sharing and discovery that happens in private channels — Slack communities, DMs, WhatsApp groups, private Discord servers, word-of-mouth — that attribution tools can't track.
Customer Acquisition Cost (CAC)
CAC is the total cost to acquire a new customer, including all sales and marketing spend.