GEO is the emerging practice of optimizing content to appear in generative AI responses from tools like ChatGPT, Perplexity, Google Gemini, and Claude. It's a superset of AEO. GEO factors include: being cited by high-authority sources, having clean structured data, writing authoritative definitions, and building brand mentions across the web so AI training data includes your brand. This space is moving fast — the playbook is still forming.
For example, a startup that has been featured in 50+ industry publications, has a detailed Wikipedia-like presence, and publishes well-cited research is far more likely to be mentioned when an AI answers 'what's a good ABM platform' than a company that only has a website.
We're actively building GEO strategies for clients — understanding that the next wave of organic discovery will happen through AI assistants, not just traditional search.
Relevant Cactus Services
We implement Generative Engine Optimization (GEO) strategies for B2B tech startups every day. Book a free 30-minute call to get a concrete plan for your situation.
Book a free strategy call →Search Engine Optimization (SEO)
SEO is the practice of improving your website's visibility in organic (unpaid) search results.
Search Engine Marketing (SEM)
SEM typically refers to paid search advertising — Google Ads and Bing Ads — where you bid on keywords to appear in search results immediately, without waiting for organic rankings.
Organic Traffic
Organic traffic is visitors who arrive at your site from unpaid search results, social posts, and direct/dark social channels — not from ads.
Backlink
A backlink is a link from another website to yours — one of the strongest ranking signals in Google's algorithm.
Domain Authority (DA)
Domain Authority is Moz's proprietary metric (0–100) estimating how likely your domain is to rank in search results, based primarily on the quality and quantity of backlinks.
Keyword Difficulty (KD)
Keyword difficulty is a score (0–100) estimating how hard it is to rank on the first page of Google for a given keyword, based primarily on the strength of competing pages.