Internal linking is connecting your own pages to each other through hyperlinks in your content. It's one of the most underrated SEO tactics: it passes 'link equity' between pages, helps Google understand your site structure, keeps visitors on your site longer, and guides users through your funnel. Every content page should link to at least 3–5 related pages, including service pages and CTAs.
For example, a blog post about 'ABM strategy' should link to your ABM service page, your ABM tools guide, and related articles — both to help readers find relevant content and to pass SEO authority to high-value pages.
We run internal linking audits on client sites regularly — it's a free SEO improvement that most companies systematically neglect.
Relevant Cactus Services
We implement Internal Linking strategies for B2B tech startups every day. Book a free 30-minute call to get a concrete plan for your situation.
Book a free strategy call →Search Engine Optimization (SEO)
SEO is the practice of improving your website's visibility in organic (unpaid) search results.
Search Engine Marketing (SEM)
SEM typically refers to paid search advertising — Google Ads and Bing Ads — where you bid on keywords to appear in search results immediately, without waiting for organic rankings.
Organic Traffic
Organic traffic is visitors who arrive at your site from unpaid search results, social posts, and direct/dark social channels — not from ads.
Backlink
A backlink is a link from another website to yours — one of the strongest ranking signals in Google's algorithm.
Domain Authority (DA)
Domain Authority is Moz's proprietary metric (0–100) estimating how likely your domain is to rank in search results, based primarily on the quality and quantity of backlinks.
Keyword Difficulty (KD)
Keyword difficulty is a score (0–100) estimating how hard it is to rank on the first page of Google for a given keyword, based primarily on the strength of competing pages.