Retargeting (or remarketing) is showing ads to people who have already visited your website or engaged with your content. These audiences convert at 2–5x the rate of cold audiences because they already know you exist. For B2B, retargeting is most powerful when you segment by behavior: retarget pricing page visitors differently than blog readers — the intent signals are very different.
For example, if 500 people visit your pricing page in a week and don't convert, retargeting those specific visitors with a case study ad or limited-time offer can recover 5–10% of them into demos.
Retargeting is always on in our paid programs — it's the highest-ROAS tactic available and we segment audiences by intent stage.
Relevant Cactus Services
We implement Retargeting strategies for B2B tech startups every day. Book a free 30-minute call to get a concrete plan for your situation.
Book a free strategy call →Demand Generation
Demand gen is the full-funnel marketing strategy designed to create awareness, generate interest, and drive pipeline for your product.
Lead Generation
Lead gen is the tactical activity of capturing contact information from potential buyers — gated content, webinar registrations, demo requests, contact forms.
Account-Based Marketing (ABM)
ABM flips traditional demand gen: instead of casting wide and filtering, you identify a list of specific target accounts and run personalized marketing just at them.
Intent Data
Intent data tells you which companies are actively researching topics related to your product — reading articles, comparing vendors, downloading relevant content — even before they fill out a form on your site.
Dark Social
Dark social refers to the sharing and discovery that happens in private channels — Slack communities, DMs, WhatsApp groups, private Discord servers, word-of-mouth — that attribution tools can't track.
Customer Acquisition Cost (CAC)
CAC is the total cost to acquire a new customer, including all sales and marketing spend.