B2B intent data provider — tells you which companies are researching your category right now.
Bombora is the gold standard for B2B intent data — and it's priced accordingly. The Company Surge® score identifies companies whose employees are actively researching topics related to your category across 4,000+ B2B publisher websites. When you're running an ABM program against 500 target accounts, knowing which 50 are in-market this week is valuable.
The problem for most startups: you need an ABM-ready infrastructure to extract value. That means a clean target account list, a RevOps function to pipe the data into Salesforce or HubSpot, SDRs trained to act on intent triggers, and enough pipeline history to know what surge scores correlate with conversion. Most Series A companies don't have this yet.
Our recommendation: use RB2B (person-level, affordable) and Clay (enrichment + intent proxies like job posting signals) for intent data before you're ready for Bombora. When your enterprise ACV and ABM program justify $25K+/year, Bombora delivers.
Series B+ companies with ABM programs, enterprise ACV ($50K+), and a RevOps function to integrate and act on the data.
We don't currently use Bombora in our standard stack. Based on our testing across 60+ startup engagements, we've found alternatives that better match most startups' needs and budget constraints. See our reviews of LinkedIn Ads, RB2B, Metadata.io for this category.
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