Website visitor identification tool that pushes person-level data to Slack in real time.
RB2B is one of the most interesting tools to emerge in the past two years. The concept is powerful: instead of showing company-level data (like 6sense or Clearbit Reveal), RB2B identifies the actual person visiting your website and sends their LinkedIn profile directly to Slack. Your SDR gets an alert: "Jane Smith, VP of Engineering at Acme Corp just visited your pricing page."
In practice, the workflow looks like this: visitor identified → Slack alert to SDR → SDR views LinkedIn → sends personalized connection request referencing the page they visited → 3x normal acceptance rate because the timing is right. We've seen clients convert 5–8% of RB2B-identified visitors into pipeline conversations, which at any reasonable ACV is exceptional ROI.
The limitation is match rate. RB2B identifies roughly 30–40% of US visitors — the rest are anonymous or on VPNs. But at $150/month for a starter plan, even identifying 50 high-intent visitors and converting 3 into pipeline opportunities can pay for a year of the tool.
B2B startups with meaningful website traffic (2,000+ monthly US visitors) who want to convert anonymous intent into outbound pipeline.
RB2B is part of our active stack. We use it across client engagements in our Demand Gen workflow. We recommend it selectively based on stage and motion.
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