The most powerful data enrichment and AI personalization platform in outbound today.
Clay has become the backbone of our entire outbound operation. Before Clay, personalization at scale meant VA teams copy-pasting LinkedIn bios. Now we build Claygents that research a company's recent funding, tech stack, hiring velocity, and competitive landscape — then use AI columns to synthesize that into a first line that doesn't read like AI.
The waterfall enrichment alone is worth the price. Instead of buying ZoomInfo AND Clearbit AND Lusha, Clay queries all of them in sequence and uses the first match. Our enrichment hit rates went from ~60% with a single provider to 85–90% with Clay waterfalls. For a 5,000-contact campaign, that's 1,250 extra contacts with valid emails.
If you're serious about outbound, this is the tool to invest time learning. The operators who are fluent in Clay are running circles around everyone else. We've seen clients 3x reply rates within 60 days of migrating to Clay-powered personalization.
Any B2B startup running personalized outbound at volume. Essential if you're sending more than 200 emails/week and want open rates above 40%.
Clay is part of our active stack. We use it across client engagements in our Outbound / SDR workflow. It's one of the first tools we put in any client's stack.
We've assembled marketing stacks for 60+ startups. Book a free strategy call and get a concrete tool recommendation for your stage, motion, and budget.
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