Real-time B2B data enrichment and website visitor identification — now part of HubSpot.
Clearbit was the gold standard for B2B enrichment before HubSpot acquired it in 2023. Since acquisition, product development has slowed noticeably, and the competitive landscape has shifted significantly. Clay now does what Clearbit does (and more) through its waterfall approach, often at better match rates and lower cost.
Where Clearbit still wins: the real-time form enrichment use case. Shortening your signup form to just email (Clearbit auto-fills company, title, employee count, tech stack) is a proven conversion rate optimization that most HubSpot users can implement natively now. If you're already paying for HubSpot's higher tiers, Clearbit functionality is increasingly bundled.
For standalone enrichment, Clay has overtaken Clearbit. For HubSpot-native teams who want tight integration without an additional vendor, Clearbit's HubSpot integration is still the cleanest option.
HubSpot-centric teams who want real-time form enrichment and website visitor intelligence tightly integrated with their CRM.
We don't currently use Clearbit in our standard stack. Based on our testing across 60+ startup engagements, we've found alternatives that better match most startups' needs and budget constraints. See our reviews of ZoomInfo, Lusha, Cognism for this category.
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