A featured snippet is the highlighted answer box at the top of Google search results — the 'position zero' result that appears above organic listings. It's extracted from a web page and shown directly in the SERP, often without requiring a click. Featured snippets can dramatically increase brand visibility and drive traffic, but they also contribute to zero-click searches where users get their answer without visiting your site.
For example, if your page on 'what is account-based marketing' is pulled as a featured snippet, millions of searchers see your brand's definition at the top of that SERP — even if they don't click through.
We structure content to win featured snippets for definition and how-to queries — it's brand visibility at scale with zero ad spend.
Related Terms
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Book a free strategy call →Search Engine Optimization (SEO)
SEO is the practice of improving your website's visibility in organic (unpaid) search results.
Search Engine Marketing (SEM)
SEM typically refers to paid search advertising — Google Ads and Bing Ads — where you bid on keywords to appear in search results immediately, without waiting for organic rankings.
Organic Traffic
Organic traffic is visitors who arrive at your site from unpaid search results, social posts, and direct/dark social channels — not from ads.
Backlink
A backlink is a link from another website to yours — one of the strongest ranking signals in Google's algorithm.
Domain Authority (DA)
Domain Authority is Moz's proprietary metric (0–100) estimating how likely your domain is to rank in search results, based primarily on the quality and quantity of backlinks.
Keyword Difficulty (KD)
Keyword difficulty is a score (0–100) estimating how hard it is to rank on the first page of Google for a given keyword, based primarily on the strength of competing pages.