A zero-click search is a Google search where the user gets their answer directly in the SERP without clicking any result — from featured snippets, AI Overviews, knowledge panels, or People Also Ask. Zero-click searches now represent over 50% of all Google searches. For marketers, this means traditional click-based SEO metrics (traffic) matter less; brand impressions in the SERP and being the cited source matter more.
For example, if someone searches 'what is ARR' and Google shows a featured snippet defining it (possibly from your site), they get their answer and leave — a zero-click that builds brand awareness but doesn't drive a session to your analytics.
We factor zero-click into our SEO strategy — prioritizing branded visibility in zero-click results for category-defining terms even when click-through isn't the goal.
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Book a free strategy call →Search Engine Optimization (SEO)
SEO is the practice of improving your website's visibility in organic (unpaid) search results.
Search Engine Marketing (SEM)
SEM typically refers to paid search advertising — Google Ads and Bing Ads — where you bid on keywords to appear in search results immediately, without waiting for organic rankings.
Organic Traffic
Organic traffic is visitors who arrive at your site from unpaid search results, social posts, and direct/dark social channels — not from ads.
Backlink
A backlink is a link from another website to yours — one of the strongest ranking signals in Google's algorithm.
Domain Authority (DA)
Domain Authority is Moz's proprietary metric (0–100) estimating how likely your domain is to rank in search results, based primarily on the quality and quantity of backlinks.
Keyword Difficulty (KD)
Keyword difficulty is a score (0–100) estimating how hard it is to rank on the first page of Google for a given keyword, based primarily on the strength of competing pages.