A landing page is a standalone page designed for a single conversion goal — typically a demo request, free trial signup, or content download. Unlike your homepage, a landing page has no navigation (no escape routes) and every element is designed to move the visitor toward one action. The headline, subheadline, social proof, and CTA need to be in perfect alignment with the ad or campaign that drove the click.
For example, a LinkedIn ad about 'reducing SDR ramp time' should link to a landing page about 'SDR productivity,' not your homepage — because message-match drives conversion and generic landings kill it.
We build and test dedicated landing pages for every paid campaign — we never send paid traffic to a homepage.
Relevant Cactus Services
We implement Landing Page strategies for B2B tech startups every day. Book a free 30-minute call to get a concrete plan for your situation.
Book a free strategy call →Demand Generation
Demand gen is the full-funnel marketing strategy designed to create awareness, generate interest, and drive pipeline for your product.
Lead Generation
Lead gen is the tactical activity of capturing contact information from potential buyers — gated content, webinar registrations, demo requests, contact forms.
Account-Based Marketing (ABM)
ABM flips traditional demand gen: instead of casting wide and filtering, you identify a list of specific target accounts and run personalized marketing just at them.
Intent Data
Intent data tells you which companies are actively researching topics related to your product — reading articles, comparing vendors, downloading relevant content — even before they fill out a form on your site.
Dark Social
Dark social refers to the sharing and discovery that happens in private channels — Slack communities, DMs, WhatsApp groups, private Discord servers, word-of-mouth — that attribution tools can't track.
Customer Acquisition Cost (CAC)
CAC is the total cost to acquire a new customer, including all sales and marketing spend.